…According to global business consulting firm Bain & Company, an increase in customer retention rates of just five percent improves profits by 25 percent to 95 percent. The logic behind this math is predicated by the fact that customer turnover is enormously expensive. The high cost of acquiring new customers is something that can only be offset over time by maintaining profitable, high-margin relationships. Customer retention becomes a critical factor because in addition to continuing to purchase a company's products and services, satisfied customers also refer new business.
Business Wire
10/23/2001
Custom Marketing Publications
Magazines, Newsletters, Catalogs, Magalogs, Magaletters, Brochures and more...

Our full service capabilities include editorial, design and project management from concept to distribution. We will oversee the prepress, printing, binding, database, list management and fulfillment, making your project completely turnkey. We will create content geared specifically to your target to increase your rate of ROI. No project is too large or too small.


Design and Production Services
Books, Magazines, Newsletters, Advertorials, etc.
Whether you need a redesign or art direction for a brand new publication, our award winning design team will work with you to deliver the most effective creative solution to your project. Additionally, we offer production management services including copy editing and page layout, and can work on-location at your facility or in our New York City offices.

Online Magazines & Newsletters
Our editors and designers understand the complex world of HTML and internet publishing. Total turnkey services include hosting, uploading, edit and design, concept and content creation, scripting and databases.




© 2003   IMPACT Publishing 
| Home | Services | Capabilities | About Us | FAQ's | Contact Us |