The cost of your custom publication will depend on a number of variables including, quantity or circulation, frequency (quarterly, monthly, etc), number of pages and method of distribution. Additional cost factors include, trim size, paper weight and grade, binding, number of colors, photography, and pre-press. Our job is to assist you in making decisions that best meet your marketing objectives. We will work conscientiously to deliver the highest quality, most powerful publication at the lowest possible cost.
The surest way to achieve an accurate measure of ROI is by first defining your goals. 98% of all goals are measurable in one way or another. Whether your desire is to “build brand awareness” or “strengthen relations with your customers”, “ increase your bottom line” or “give a boost to sluggish sales”, a range of innovative methods exist to help you measure the return on your investment.
Bind-in cards (BRC’s), On-Demand Offers, Questionaires, Surveys, Focus Groups, tracking Web hits, Automated Response (AVR) and Coupon Codes are just some of the tools you can use. Of course nothing takes the place of increased sales when I comes to ROI.
The time it takes to produce a publication varies with each publication. Determining your target, testing ideas, and clearly defining your mission are the most important steps and should not be rushed. Once these 3 things are accomplished, a schedule can be created to produce your publication, which can range anywhere from 8 to 20 weeks. We will create an editorial and production schedule that suits your needs. We can provide a completely, turn-key service to eliminate any strain on your staff and departmental resources.
The most critical element that you can provide us is a thorough understanding of your core objective(s). We will work with you to create content geared specifically to deliver your message in a way that will enhance your customers’ perceptions of your organization, helping to position you as a leader in your category.
